Your website and store, one platform
Your online store starts here.
Build your website and online store, manage your products and orders, and start selling — all from one place.
One platform to build and run your online business — whatever you sell.
- Fashion
- Restaurants
- Beauty
- Electronics
- Furniture
- Jewellery
- Homeware
- Food
- Services
Why Cartello
Everything your store needs. In one place.
Running an online business usually means seven different tools, seven bills and seven dashboards that don't talk to each other. Cartello brings them together as one connected system.
Features
Four stages. One platform.
From the first page you design to the report that tells you where you're growing.
Build
A website and store in your own identity, without starting from scratch.
- Website
- Online store
- Design customisation
- Content management
- Custom domain
Sell
Everything it takes to turn a visitor into an order.
- Products
- Categories
- Payment methods
- Shipping and delivery
- Discounts and coupons
Manage
Your trading day in one calm dashboard.
- Orders
- Customers
- Inventory
- Store settings
Grow
See what works, and do more of it.
- Analytics and reports
- Search engine optimisation (SEO)
Website builder
Design your site, your way.
Drag sections into place, change colours, type and spacing, and watch the result live. Customise your storefront without building everything from scratch.
- Drag and dropArrange sections however you like.
- Ready-made sectionsHero, products, collections, banners, text, images, buttons.
- Your visual identityColours, type and spacing that change across the whole site.
- Live previewSee the change before you publish, on every screen.
E-commerce
From the first product… to the first order.
Product, cart, checkout, order, delivery — one connected journey, with every step run from the same place.
- Products
- Variants
- Inventory
- Orders
- Customers
- Coupons
- Payments
- Shipping
Store management
Run your store without the complexity.
Sales, orders, customers and stock in one clear dashboard. You see what needs you today, and let the rest run.
- Sales overviewRevenue and orders at a glance.
- Orders and customersFrom new order to delivered.
- InventoryA warning before your best seller runs out.
How it works
The path from idea to first order.
Create your account
Sign up and name your store. It takes minutes.
Set up your store
Pick a template, add your products, and set up payments and delivery.
Start selling
Publish your store, share the link and take orders.
Grow your business
Follow the numbers, launch offers, and expand.
Templates
A store that looks like your brand.
Start from a template close to your trade, then change everything about it.
Responsive by default
Beautiful on every screen.
Every Cartello store adapts automatically to desktop, tablet and phone — with no extra work from you.
Growth and marketing
Don't just build a store. Grow a business.
The tools that bring a visitor in, turn them into a customer, and bring them back.
- SEOTitles, descriptions and clean URLs for every page.
- Discounts and couponsOffers you launch in a minute.
- Analytics and customer insightsKnow who buys, what, and when.
- Sharing and marketing integrationsConnect your marketing channels to your store.
- Custom domainYour store on your own name.
Integrations
Connects to the tools you already work with.
- Payments
- Card payment gatewaysCash on deliveryBank transfer
- Shipping
- Shipping carriersRates by zoneShipment tracking
- Analytics
- Visitor analyticsConversion trackingWebmaster tools
- Marketing
- Advertising pixelsProduct catalogue feedsEmail
- Social media
- Profile linksProduct sharingSocial sign-in
Available integrations vary by country and plan. You'll find the current list inside your dashboard.
Pricing
Start with what fits. Grow from there.
Compare the plans and what they include, and pick what fits your store today.
Free
$0.00
- Up to 1 API keys
- Up to 50 products
- Up to 1 webhooks
- Product catalog
- Orders and fulfilment
Growth
$250.00per year
- Up to 3 API keys
- Up to 500 products
- Up to 5 webhooks
- Product catalog
- Orders and fulfilment
- Loyalty programme
- Gift cards and store credit
- Blog and content pages
- Webhooks
Scale
$99.00per month
- Product catalog
- Orders and fulfilment
- Loyalty programme
- Gift cards and store credit
- Blog and content pages
- Webhooks
- Full REST API
- A/B experiments
- Custom content types
Upgrade, change or cancel your plan at any time from Billing. Prices are shown excluding any tax that applies where you are.
Frequently asked questions
Do I need to know how to code?
No. You choose a template, edit your pages and manage your products from the dashboard. Only custom integrations may need a developer.
Can I connect my own domain?
Yes. Add your domain in store settings and follow the DNS instructions; your store runs on it once it's verified.
Can I manage products and orders?
Yes. Products, categories, stock, orders and customers all live in one dashboard.
Do stores work on mobile?
Yes. Every store adapts automatically to phone, tablet and desktop.
Can I change the design?
Yes, at any time. Change the template, colours, fonts or section order, and preview before you publish.
Can I upgrade my plan later?
Yes. Start on the plan that fits and upgrade from Billing as your store grows.
Is Cartello right for small businesses?
Yes. It's built to start with your first product and grow with you without changing platforms.
Questions? We're a message away.
Ready to start your online business?
Create your store with Cartello and start selling.
Change or cancel your plan at any time.