Commerce platform for global brands
Launch a store that speaks every language
Cartello gives you a themed web storefront, a matching mobile app and a full merchant dashboard — multi-tenant, right-to-left ready, and yours to brand without writing code.
One platform
Three surfaces, one source of truth
Pricing, stock and permissions are decided once in the API. Every surface asks the same questions and gets the same answers.
Web storefront
Server-rendered for speed and SEO, with structured data, per-locale slugs and sitemaps built in. Tuned against Core Web Vitals budgets that fail the build on regression.
Native mobile app
A Flutter app that renders the very same theme and page documents as the web — so your brand, layout and copy stay identical without maintaining two front ends.
Merchant dashboard
Catalogue, orders, inventory, customers, promotions and content in one console — fully translated, keyboard-operable, and available in Arabic out of the box.
Built in, not bolted on
The hard parts, already solved
The things most platforms make you plug in — localisation, theming across devices, tenant isolation — are part of the foundation here.
Arabic and English, equally first-class
Right-to-left is built into the layout engine, not bolted on. Every screen, email and push notification resolves through a translation workspace with per-locale fallback, so launching a second language is a content task — never a rebuild.
- RTL + LTR layouts
- Translation workspace
- Locale fallback chains
- Machine-translation assist
Design once, ships everywhere
Pages and themes are JSON documents rendered by both the web storefront and the Flutter app. Publish a layout change and it lands on every surface at once — no app release required.
- Visual page builder
- Design tokens
A real CMS, not an afterthought
Landing pages, blog, menus, media, redirects and reusable blocks live beside your catalogue — with drafts, scheduled publishing and full revision history.
- Revisions + rollback
- Scheduled publishing
Isolation you can prove
Every tenant-owned row is protected by PostgreSQL row-level security, and cross-tenant access is verified by an automated test suite on every change — not by convention.
- Row-level security
- Role-based access
- 2FA + audit trail
Sell anywhere, price correctly
No hardcoded currency anywhere. Money is stored in integer minor units with ISO codes, and a deterministic pricing engine settles discounts, shipping and tax in a fixed order every time.
- Any ISO currency
- Deterministic pricing
API-first, all the way down
Storefront, admin and mobile all consume the same documented REST API. Domain events stream to webhooks and analytics, so your own tooling plugs straight in.
- OpenAPI docs
- Webhooks + events
Everything included
A complete commerce back office
Every module below ships with the platform. There is no marketplace tax and no add-on to buy before you can run a real store.
- Catalogue
- Variants & bundles
- Orders & returns
- Inventory
- Shipping & carriers
- Promotions
- Gift cards & credit
- Customers & segments
- Marketing
- Notifications
- Analytics
- Search & merchandising
- Billing
- Redirects & SEO
- Reusable blocks
- Point of sale
Getting started
Live in three steps
Create your store
Sign up and your tenant is provisioned in seconds — database isolation, a starter theme, default pages and both languages ready to edit.
Make it yours
Import your catalogue, drag your homepage together in the visual builder, and set brand colours and fonts through design tokens that flow to web and mobile alike.
Connect your domain
Point your own domain at the platform and TLS is issued automatically. Go live on the web and, when you're ready, ship the matching mobile app.
Plans
Plain pricing, whole platform
Every plan runs the same platform — the storefront, the mobile app and the full dashboard. Plans differ in how much you can put through them, not in which features you are allowed to use.
Free
Free
- Up to 1 API keys
- Up to 50 products
- Up to 1 webhooks
- Product catalog
- Orders and fulfilment
Growth
$250.00per year
- Up to 3 API keys
- Up to 500 products
- Up to 5 webhooks
- Product catalog
- Orders and fulfilment
- Loyalty programme
- Gift cards and store credit
- Blog and content pages
- Webhooks
Scale
$99.00per month
- Product catalog
- Orders and fulfilment
- Loyalty programme
- Gift cards and store credit
- Blog and content pages
- Webhooks
- Full REST API
- A/B experiments
- Custom content types
Change or cancel your plan at any time from Billing. Prices are shown excluding any tax that applies where you are.
Your store, in every language your customers speak
Create a store and explore the whole dashboard before you commit to anything.